Revealing the insights from our survey of 306 Chief Disruptor members at the end of 2023, our 2024 Disruptive Trends report offers a compelling snapshot of how organisations are navigating the ever-changing landscape of uncertainty and volatility.
Economic and geopolitical instabilities remain as dominant forces, shaping the strategies of business and technology leaders. Despite the challenges, a notable 61% of respondents anticipate an increase in technology spending for 2024, reflecting a growing emphasis on innovation and adaptation amidst economic shifts. The ascent of AI and Gen AI tools emerges as a focal point, with organisations poised to invest in technologies that streamline processes, enhance efficiency, and elevate the customer experience.
As the business landscape evolves, so do the values driving competitive advantage. The move towards corporate social responsibility is apparent, with sustainability and purpose taking precedence alongside profit. Amid concerns of skills shortages and technology implementation hurdles, organisations recognising the significance of investing in employee well-being, training, and diversity stand to overcome transformational barriers.
“The inconsistencies should not be surprising and perhaps it’s a vicious cycle between skills and tech investment. One of the challenges firms face is upskilling and retraining people, and with the explosion of AI, the right talent and future skills are undoubtedly lagging. Given the shortage of future skills, firms are perhaps constrained and thus postponing transformation programmes until the supply side eases.”
Bola Adesina, Future of Work & DEI Advisor at Legal & General Group
“The cost to a large organisation of changing behaviours, processes and organisation is, in my experience, much higher than the cost of technology change.”
Alan Inglis, Director of Enterprise Architecture at Astellas Pharma
“Whatever its causes, disruption is about your business model becoming irrelevant to the world you actually live in, as opposed to the one you grew up in. It threatens your organisation’s fundamental culture and even your own identity.”
Lieutenant General Tom Copinger-Symes CBE, Chief Disruptor Members’ Advisory Board member & Deputy Commander of UK Strategic Command
With disruptive mindsets aligning with proactive approaches to change, the report underscores the pivotal role of a disruptive mindset in shaping behaviours and outcomes, offering invaluable insights for organisations striving for success in an era defined by innovation and adaptation.
EXPLORE THIS YEAR’S TOP TEN TRENDS
Trend 1: Technology spend to increase In 2024
Trend 2: Top Priority for technology spending is to automate processes, improve efficiencies and lower costs
Trend 3: Barriers to ROI from existing technology investments
Trend 4: AI and Generative AI are top technology priorities in 2024
Trend 5: Greatest risk factors in 2024 compared with 2023
Trend 6: Improving operational efficiency is the top business priority
Trend 7: People and culture issues are the greatest threats to business transformation success
Trend 8: ‘Purpose’ is the business value most important to competitive advantage in 2024 & 2027
Trend 9: Immersive technologies predicted to have less disruptive impact on business models in 2024 2027
Trend 10: Agile is the most important approach to planning in 2024
Download the report now to unlock the strategies shaping the future of disruption.
