Join us for a three-part webinar series that will look under the bonnet on data dos and don’ts for building customer trust.

Worldwide lockdowns have created a dramatic rise in e-commerce and accelerated the rate at which customers interact with brands online. This shift is revamping customer expectations. To stay ahead, brands need to build trusting relationships with customers. This means continuously demonstrating their ability to not only manage their data safely but also utilise it to deliver highly personalised and prized customer experiences online. 

But in a world of multiple customer communication channels and omnipresent data gathering, how can organisations manage customer data in ways that are secure, transparent and responsive? 

Join us for a series of discussions focussed on how to build customer trust throughout the data lifecycle. We’ll bring you industry vanguards and subject matter experts to challenge your thinking and equipped you with a new set of strategies to close the customer trust gap. 

Joshua Wass, Performance Data Lead, English Institute of Sport

Joshua Wass is a MRes graduate from St Marys University and a Chartered Scientist. As a Sports Scientist, Joshua has a range of experience in High Performance Sport. Having worked in professional football for over 5 years as a Sports Scientist to now supporting Olympic and Paralympic sports. Currently, Joshua is working for the English Institute of Sport, Leading the Athlete Health Intelligence team. In 2020, Joshua was appointed Deputy Chair of the British Association of Sport and Exercise Science (BASES) Sport and Performance Division.

Helen King, Head of Transformation, SAGE Publishing

Helen King is Head of Transformation at SAGE Publishing. Helen works across Sage’s business areas to help teams understand how data and digital technologies can support their current business needs, drive business efficiencies and create new business opportunities. Helen has worked in publishing industry for many years focusing on product development, innovation and strategy development.

Karen Gallantry, General Manager, mParticle

Karen leads mParticle's international business outside of North America. As a veteran of the IT industry, she remembers Y2k, selling hardware for on-prem data centres, and is grateful for the innovation that SaaS business provides us today. With a passion for helping customers and employees meet and exceed their goals, she believes mParticle represents an innovation for simplification of customer data flows to maximise experiences for B2B brands and their customer engagement.