With the UK on its third national lockdown, consumer trends have shifted, behaviours have ingrained and businesses are having to adapt. The push for emotionally intuitive interaction across industries has become stronger, with 69% of business leaders agree that humanising customer experience will become a key differentiator for brands in 2021 (Digital Trends Report 2021). Organisations today face a paradox: customers demand efficiency and speed, but they also want to be understood with empathy and a human touch. As we move into an increasingly digital world, technology will drive change. Members gathered on Zoom to discuss the challenges around humanising customer experience and how to leverage cloud, automation and AI to deliver efficient and emotionally intuitive customer experiences.
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