Optimizely's Experimentation White Papers

Optimizely, the world’s leading experimentation platform, has provided us access to four of their white papers which we would like to share with you. Focused on experimentation, the white papers show readers the benefits of building this type of culture, including maximising investments and how to improve the customer experience with minimal risk. It also explains how to choose and implement the right experimentation solution for you and your organization.

Adopting an Experimentation Philosophy

How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?

Download this whitepaper to discover how to:

• Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
• Foster latent creativity in your team by instituting a regular intelligence reporting process
• Ensure focus by benchmarking your team’s output with operational metrics

Creating a Culture of Experimentation

Throughout the course of history, experimentation has been a critical tool for challenging the status quo and driving radical change. For organizations, it means the ability to make bold decisions and improve the customer experience with minimal risk.

Download this whitepaper to discover:

• What experimentation enables your organization to accomplish
• How to encourage a culture of experimentation within your enterprise
• How a mature experimentation strategy can help you deliver impactful customer experiences

Building a Robust Experimentation Capability

Organisations like Microsoft, Amazon and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you're completely new to experimentation or you're looking to upgrade your current capability, this whitepaper is designed to help you understand the benefits of building a robust experimentation capability.

Download this whitepaper to discover how to:

• Make bolder changes across every channel, application, and product feature
• Remove risk from launching new products and initiatives
• Empower teams with experimentation at scale

Build vs. Buy: Implementing the Right Experimentation Solution

To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.

After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack.

Download this whitepaper to discover:

• The key questions product teams must ask before choosing to build or buy
• The most common requirements that enterprise teams have for experimentation
• How to avoid key mistakes and plan for success when building an internal system