Worldwide lockdowns have created a dramatic rise in e-commerce and accelerated the rate at which customers interact with brands online. This shift is revamping customer expectations. To stay ahead, brands need to build trusting relationships with customers. This means continuously demonstrating their ability to not only manage their data safely but also utilise it to deliver highly personalised and prized customer experiences online.
But in a world of multiple customer communication channels and omnipresent data gathering, how can organisations manage customer data in ways that are secure, transparent and responsive?
Join us for a series of discussions on how to build customer trust throughout the data lifecycle. We’ll bring you industry vanguards and subject matter experts to challenge your thinking and equip you with a new set of strategies to close the customer trust gap.
The stakes are high. One poorly targeted interaction or data breach can undo years of relationship building and lose the hard-won trust of many key customers. So how can brands better manage their data strategy to prevent a trust gap from emerging?
In episode two, we speak to industry insiders and uncover how they’ve simplified their customer data to better understand their customers and give them more of the kinds of interactions they value.
Rob Murphy, VP Go-To-Market, mParticle
Rob leads mParticle’s Go-To-Market teams in EMEA. He is a Commercial and Technology leader with proven expertise in scaling organisations ranging from Series C to Fortune 100. He has over 12 years of experience working with B2C brands to help simplify the flow of customer data between systems and applications, breaking down data silos and improving customer experiences.
Ricky Knox, Founder, Tandem Bank
Ricky Knox is a serial entrepreneur and investor. He is Chairman of ForMore, an ethical wealth management platform and the Founder of Tandem Bank (CEO from inception to July 2021), an app-based bank that aims to revolutionize banking to save people and planet. Ricky has helped create a series of technology disruptors in Fintech/telecoms. He co-founded GSM Systems (global mobile telephony network services provider) in 2003 and is a Founder of Small World Financial Services Group, a global money transfer business with over £5bn of transfers - one of the world’s largest international money transfer operators. In 2012, he co-founded Azimo, a social digital payments platform that enables simple, fast and secure remittances to 198 countries around the world (remaining as Non-Executive Director until 2018). Ricky has been investing in Fintech businesses since 2003, and has backed other notable Fintech businesses such as Curve, Comply Advantage, Vitesse, Liberis and Modulr.
Mario Meir-Huber, Head of Data, Uniqa Insurance Group
Mario Meir-Huber is the Head of Data of Uniqa Insurance Group. In his role, Mario leads the group strategy on data together with a team of senior experts in this field. Next to his professional career, Mario is a frequent international speaker, writes articles about the topic and published several books and e-books on that. You can view his blog on: www.cloudvane.net.
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