Joe leads on the exploration, creation and distribution of XR formats across LADbible Group. He primarily focuses on social and web AR, alongside location-based VR. LADbible has been pioneering AR formats for a range of editorial purposes including; storytelling, utility, public health messaging and hologram entertainment, delivered natively on social and .com.

Joe is speaking on Day 2: Disruptor's Spotlight: Immersive Storytelling: Industries Leading the Pack on Augmented and Virtual Reality